Choosing a Financial Adviser

Written by Fraser Stewart
Reading time 4 minutes
Choosing a Financial Adviser image

The world of financial planning can be complex. A skilled financial adviser acts as your trusted guide, helping you understand your options and make the best decisions for your financial well-being. Choosing the right adviser is key – they can significantly impact your finances for years to come. This guide will help you find the ideal financial adviser in the UK to help you reach your goals.

Understanding Your Needs

Before starting your search, consider these questions:

Where to Start Your Search

Evaluating Financial Advisers

Once you have a shortlist, it's time to assess their suitability:

The Interview Process: Questions to Ask

Remember: Don't hesitate to ask for clarification or follow-up questions. Pay attention to the adviser's demeanor and professionalism as well as their answers. Your intuition matters!

Important Note: In the UK, you can verify an adviser's credentials and check if they're authorised by the Financial Conduct Authority (FCA) on the Financial Services Register 

Red Flags to Watch Out For

Trust your instincts when choosing an adviser. Be wary of these warning signs:

Types of Financial Advisers

When to Consider Using a Financial Adviser

Seeking professional advice can be valuable for:

Protection if Things Go Wrong

Financial Ombudsman Service (FOS): Investigates complaints and can order compensation. To get in contact with the Financial Ombudsman Service (FOS), you can call 0800 023 4567 or visit their website. 

Financial Services Compensation Scheme (FSCS): May offer compensation if your adviser goes out of business, the Financial Services Compensation Scheme (FSCS) can compensate up to £85,000 of eligible investments per person per product.


Choosing the right financial adviser is about building a long-term partnership. Invest time in the process, thoroughly research, and prioritise finding someone who understands your goals. The right adviser will empower you to make confident financial decisions and secure your future.


Useful Resources

Unbiased: A platform to help you find financial advisers in your area: 

VouchedFor: Website to find financial advisers with reviews and ratings: 

The Personal Finance Society: Provides information on adviser qualifications: 

The Money Advice Service: Government-backed website offering information and guidance on financial matters: 

Additional Resources

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