Lyfeguard appoints Keylu founder Ian Dibb as an Adviser

London, UK – 26 September 2025

Lyfeguard, the life management and financial wellbeing platform, today announced that Ian Dibb, founder of Keylu, has joined the company in an advisory capacity.

Ian founded Keylu, a digital platform designed to help families organise important information, documents and memories, after experiencing the sudden loss of close family members. His mission was to make it easier for people to prepare for life’s most important moments and reduce the burden on loved ones. While Keylu has now closed, its vision continues through Ian’s new role with Lyfeguard.

Ian Dibb said: 

“Closing the chapter on Keylu was a time of reflection and I’m so grateful to our investors, partners and team for their belief and support. The mission of helping people get their affairs in order and changing lives will always be close to my heart. That’s why I’m so proud to continue this journey with Lyfeguard. Their platform and values align perfectly with my own, and I look forward to helping them champion the belief that everyone should have the tools and support to prepare for life’s most important moments.”

Lyfeguard provides individuals and families with a secure, structured system to organise life’s essential information, connect financial insights, and ensure key details are accessible when needed. By welcoming Ian as an adviser, the company strengthens its mission of empowering people to achieve “life readiness” — combining simplicity, control, and emotional assurance for everyday and unexpected events.

Fraser Stewart, Co-founder and Chief Commercial Officer of Lyfeguard, said: 

“Ian’s experience and authenticity add real strength to Lyfeguard’s mission. Over the years, Keylu was often mentioned in conversations I had across the industry, which showed me how deeply his work resonated with people. We’re proud to welcome Ian to our team and look forward to building on his vision together.”

About Lyfeguard

Lyfeguard is a life management and financial wellbeing platform that helps individuals and families organise their essential information, plan for the future, and prepare for life’s most important moments. By combining secure document storage, financial insights, and collaboration tools, Lyfeguard empowers people to achieve clarity, control, and peace of mind.