Lyfeguard appoints Associate Experience Design Director Gavin Borthwick to Advisory Board

Written by Fraser Stewart
Reading time 2 minutes
Lyfeguard appoints Associate Experience Design Director Gavin Borthwick to Advisory Board image

Borthwick will contribute his extensive knowledge in digital customer and user experience alongside six other esteemed industry advisers

We are excited to announce the appointment of Gavin Borthwick, Associate Experience Design Director at Beyond, to our advisory board. Borthwick will lead digital customer and user experience, bringing his experience in delivering digital design strategies to enhance user experience for customers.



Having successfully launched digital transformation campaigns for global companies like Google, the BBC, and Just Eat, Borthwick's expertise in leading digital product transformations at award-winning agencies such as Foolproof and Brand42 will assist us in developing our technology adoption and implementation to improve the digital experience of our customers.

Gavin Borthwick, Associate Experience Design Director at Beyond and Advisory Board Member for our company, said: “We live in a world driven by customer demand and engagement, so it is essential that digital experiences are developed to match that. Our innovative platform, delivered both online and through its app, is the focal point for IFAs and customers. I am looking forward to supporting the development of these digital services to ensure a seamless customer and user experience for clients.”

Borthwick joins our advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Ronel David, Strategic Sales and DE&I Leader at FIS; Jonathan Lloyd White, CISO at Natura &Co.; Lee Mabey, Managing Partner at dentsu International; Lukman Abdul-karim, Principal Consultant at Agilisys; John Garden, VP Freight & Logistics at Mastercard.

Fraser Stewart, our Chief Commercial Officer, said: “We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take our business to the next level, improving our offering to help consumers and IFAs alike. With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivery of our services to clients. We firmly believe that everyone deserves peace of mind when it comes to managing life's essential tasks, and our advisory board's expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients.”

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