Lyfeguard appoints Mastercard Vice President John Garden to Advisory Board

Written by Fraser Stewart
Reading time 2 minutes
Lyfeguard appoints Mastercard Vice President John Garden to Advisory Board image

Garden's experience in business development strategy will bolster Lyfeguard's growth alongside six other distinguished industry advisers

We are thrilled to announce the appointment of John Garden, Vice President of Mastercard’s strategic growth division, to its advisory board. Garden will lead business development strategy, bringing decades of experience in B2B and innovation.



As VP within Mastercard’s strategic growth division and global lead for their Freight & Logistics Program, Garden possesses a wealth of industry experience in digital transformation and new service enablement through his work with both global technology companies and startups. His extensive engagement with technology partners, financial institutions, and FinTechs, including other external board positions, provides valuable insights for the Lyfeguard team.

With over 10 years of program delivery experience at Orange Business Services, Garden's diverse international commercial experience will support the execution of Lyfeguard's business growth strategy, advising on partnership, channel, and overall go-to-market implementation.

John Garden, Vice President at Mastercard and Advisory Board Member at Lyfeguard, said: “Partner and channel engagement will be critical to Lyfeguard’s success both in terms of growth as well as its evolution as a trusted brand. I’m excited to support the development and execution of Lyfeguard’s strategy, not least as it offers an incredibly practical and valuable service to consumers and their advisors. The platform provides a critical service to consumers and IFAs, helping with financial management, the organization of important documents, and end-of-life planning. By identifying and nurturing strong and effective partnerships, Lyfeguard can continue building on its services to provide optimal support for consumers.”

Garden joins Lyfeguard’s advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Ronel David, Strategic Sales and DE&I Leader at FIS; Jonathan Lloyd White, CISO at Natura &Co.; Gavin Borthwick, Associate Experience Design Director at Beyond; Lee Mabey, Managing Partner at dentsu International; Lukman Abdul-karim, Principal Consultant at Agilisys.

Fraser Stewart, Chief Commercial Officer for Lyfeguard, said: “We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take Lyfeguard to the next level, improving our offering to help consumers and IFAs alike. With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivery of our services to clients. We firmly believe that everyone deserves peace of mind when it comes to managing life’s essential tasks, and our advisory board’s expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients.”

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