Lyfeguard appoints dentsu Managing Partner Lee Mabey to Advisory Board

Written by Fraser Stewart
Reading time 2 minutes
Lyfeguard appoints dentsu Managing Partner Lee Mabey to Advisory Board image

Mabey joins our advisory board, bringing extensive brand and marketing expertise alongside six other esteemed industry advisers

We are delighted to announce the appointment of Lee Mabey, Managing Partner at dentsu X, to our advisory board. Mabey will lead our brand strategy, bringing with him comprehensive brand and marketing experience.

Mabey has spent 17 years leading major brand and digital campaigns, working with prominent names such as Vodafone, Next, and Heineken. His vast experience in brand activation, including at TheLADbible Group, will help guide our brand strategy, increase our share of voice in the marketplace, and direct targeted campaigns for lead generation.

Lee Mabey, Managing Partner at dentsu International and Advisory Board Member for our company, said: "Our platform adds real value to people's lives, helping them manage crucial day-to-day tasks with ease. I'm pleased to support the company in its growth journey, helping to get our brand out there and drive awareness and leads in key markets through tailored activation campaigns."

Mabey joins our advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Ronel David, Strategic Sales and DE&I Leader at FIS; Jonathan Lloyd White, CISO at Natura &Co.; Gavin Borthwick, Associate Experience Design Director at Beyond; Lukman Abdul-karim, Principal Consultant at Agilisys; John Garden, VP Freight & Logistics at Mastercard.

Fraser Stewart, our Chief Commercial Officer, said: "We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take our business to the next level, improving our offering for consumers and IFAs alike. With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivery of our services to clients. We firmly believe that everyone deserves peace of mind when it comes to managing life's essential tasks, and our advisory board's expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients."

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