Lyfeguard appoints FinTech and Banking veteran Ronel David to Advisory Board

Ronel will contribute her extensive knowledge in financial management, go-to-market, and growth strategy alongside six other esteemed industry advisers

We are excited to announce the appointment of Ronel David, Strategic Sales and DE&I Leader at FIS, to our advisory board. Ronel will help accelerate our financial management, go-to-market, and growth strategy, bringing over two decades of experience in International Corporate & Institutional Banking and the FinTech industry.

As a leader in transformational business projects at FIS, a global market-leading provider of technology solutions for global merchants, banks, and capital markets firms, Ronel will support our company's execution of growth strategy, implementation of innovative financial technologies, and expansion to new markets.

Ronel David, Strategic Sales Leader at FIS and Advisory Board Member for our company, said: “The Lyfeguard platform is a fantastic offering to support consumers and independent financial advisers to better manage their finances, particularly against the backdrop of a cost-of-living crisis. I look forward to supporting the company's growth journey and championing innovation to continue bolstering its services and expand our reach.”

Ronel joins our advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Jonathan Lloyd White, CISO at Natura &Co.; Gavin Borthwick, Associate Experience Design Director at Beyond; Lee Mabey, Managing Partner at dentsu International; Lukman Abdul-karim, Principal Consultant at Agilisys; John Garden, VP Freight & Logistics at Mastercard.

Fraser Stewart, our Chief Commercial Officer, said: “We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take our business to the next level, improving our offering to help consumers and IFAs alike. With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivery of our services to clients. We firmly believe that everyone deserves peace of mind when it comes to managing life's essential tasks, and our advisory board's expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients.”