Lyfeguard Adds Geoff Towers to Advisory Board

Lyfeguard is thrilled to announce the appointment of Geoff Towers to its Advisory Board. Geoff’s extensive leadership experience and global expertise in wealth management will play a vital role in supporting Lyfeguard’s mission to redefine financial engagement for both advisers and consumers.

Geoff’s more than 35 years in wealth management, financial planning and investment services includes running Barclay’s International Funds Group, Standard Life’s platform business and BNY Pershing’s UK & European businesses. He now acts as a corporate adviser and executive coach for a number of businesses and serves as the Senior Independent Director of PIMFA – the financial planning and wealth management trade body.

Fraser Stewart, Co-founder of Lyfeguard, commented:

“Geoff’s unparalleled industry knowledge and forward-thinking approach make him a tremendous addition to our Advisory Board. His leadership and insights will be invaluable as we continue to develop solutions that empower advisers and consumers alike.”

Geoff Towers added:

“Lyfeguard is setting a new standard in financial engagement, with a focus on delivering meaningful, client-focused solutions. I am really looking forward to working with the team to support the next phase of its growth and impact.”

Towers joins Keith MacDonald on Lyfeguard's advisory board.