Lyfeguard Adds Keith MacDonald to Advisory Board

Lyfeguard is thrilled to welcome Keith MacDonald to its Advisory Board. Keith’s extensive expertise in wealth management strategy and his commitment to fostering innovation and social impact will enhance Lyfeguard’s mission to transform financial and life management solutions for clients and consumers.

Keith has been a partner advising financial services firms for over 35 years, leading businesses for EY, CapGemini and Capco. He led EY’s Wealth Management and Private Banking business for over 10 years, including chairing industry and philanthropic forums, and continues to advise organisations in these sectors. He is currently advising a range of fintechs and other start/scale ups on strategy, distribution, partnerships and funding.  He is also a trustee and adviser to several philanthropic and charity bodies.

 Fraser Stewart, Co-founder of Lyfeguard, said:

“Keith’s strategic expertise and his commitment to creating positive change align perfectly with Lyfeguard’s vision. His contributions to the Advisory Board will help us drive innovation and deliver impactful solutions to advisers and consumers.”

Keith MacDonald added:

“Lyfeguard’s focus on technology-driven, client-focused solutions is transforming financial services and life management. I am delighted to join the Advisory Board and contribute to the company’s ambitious plans for growth and innovation.”

MacDonald joins Geoff Towers on Lyfeguard's advisory board.