Lyfeguard is thrilled to announce the appointment of Geoff Towers to its Advisory Board. Geoff’s extensive leadership experience and global expertise in wealth management will play a vital role in supporting Lyfeguard’s mission to redefine financial engagement for both advisers and consumers.

Geoff’s more than 35 years in wealth management, financial planning and investment services includes running Barclay’s International Funds Group, Standard Life’s platform business and BNY Pershing’s UK & European businesses. He now acts as a corporate adviser and executive coach for a number of businesses and serves as the Senior Independent Director of PIMFA – the financial planning and wealth management trade body.

Fraser Stewart, Co-founder of Lyfeguard, commented:

“Geoff’s unparalleled industry knowledge and forward-thinking approach make him a tremendous addition to our Advisory Board. His leadership and insights will be invaluable as we continue to develop solutions that empower advisers and consumers alike.”

Geoff Towers added:

“Lyfeguard is setting a new standard in financial engagement, with a focus on delivering meaningful, client-focused solutions. I am really looking forward to working with the team to support the next phase of its growth and impact.”

Towers joins Keith MacDonald on Lyfeguard's advisory board.

Why this matters

His appointment strengthens Lyfeguard’s understanding of the advice and wealth management market at a time when firms are seeking better ways to engage clients and maintain richer, more current information.

That experience will help guide Lyfeguard as it continues to develop infrastructure for client information, family preparedness and professional collaboration.

About Lyfeguard

Lyfeguard is a secure digital platform that helps individuals, families and the professionals who support them organise, protect and share life’s essential information. By bringing important records, financial details and personal documents into one structured place, Lyfeguard supports everyday organisation as well as preparedness for major life events.